The Minds Behind Macfish Digital Solutions
We are a team of mostly South African designers, developers, scrum masters, testers, and managers who are passionate about what we do.
Our Story & Philosophy
Founded in 2014, Macfish Digital Solutions has grown from a small startup to one of South Africa's leading app development agencies.
Our backgrounds are diverse, but we share an approach to work based on the core principles of being design-led and detail-orientated, combining the mature disciplines around Agile project management with the latest innovations around low code and AI.
Design-Led Approach
User experience drives every decision
Agile Methodology
Flexible, iterative development process
Technology Innovation
Embracing AI and low-code solutions
Client Partnership
Building long-term relationships
10 Years of Excellence
With over a decade of experience, we've mastered the art of balancing cutting-edge technology with practical business solutions.
Our Leadership
Experienced professionals guiding our success
Rob Maclean
CEO & Founder
Experienced Business Leadership That Delivers
Rob graduated with a Masters from Oxford University and spent 15 years in Financial Services before setting up Macfish. We have our own portfolio of successful apps, so we understand the importance of cost management, quality and meeting deadlines to our clients.
Our Core Values
What drives us every day
Innovation
Constantly exploring new technologies and approaches to deliver cutting-edge solutions.
Integrity
Building long-term, successful relationships based on trust and transparent communication.
Collaboration
Working closely with clients as partners to achieve shared success.
Why Choose Macfish?
Experience
120+ apps, 10+ years, 50+ clients across 5 continents. We've seen it all and know how to navigate complex challenges.
Domain Expertise
Our team includes front-end and back-end developers with years of experience building high quality code from scratch. But we also know smaller teams ship better code quicker and cheaper.
Flexible Approach
We embrace low code solutions such as FlutterFlow that allow our amazing designers to build front-end code and our developers to focus only on complex custom or backend development.
Apps Built
Happy Clients
Years Experience
Continents